Why I’m Finally Launching My Own Lube Brand

I can’t remember the exact moment I decided to start a personal lubricant brand — but once the idea landed, it never left. It wasn’t a phase. It wasn’t a passing thought. It was something that kept bubbling under the surface for years.

Eventually, I realised I had to do it. So, here we are.

Why Lube?

You might be wondering… why lube?

Honestly, I’ve always believed that pleasure and self-care should go hand in hand. Intimacy should feel natural, fun, and free of shame. But most of the lube brands I’ve come across felt either too clinical or too cliché. They didn’t speak to me, and I knew I wasn’t alone in that.

I wanted something modern — something you’d actually be proud to keep on your bedside table. Not to mention the gorgeous bottle is based on my own personal body shape and tattoo! Pretty and feminine. 

Creating a Modern Personal Lubricant

That’s why I’m creating a water-based lube that feels as good as it looks!

 lightweight, body-safe, and made for every kind of pleasure — solo or shared.

This isn’t just a product. It’s a mindset shift.

Sexual wellness shouldn’t be an afterthought. It should be part of your self-care ritual, like your skincare routine or favourite scented candle. I’m building a brand that feels elevated, sensual, and unapologetically you.

What Makes Lulalube Different?

• No shame, just pleasure: Lulalube is designed to remove the stigma and make pleasure feel normal.
• Aesthetic & functional: Yes, it looks good — but it also works like a dream.
• Body-safe formula: Gentle, effective, and water-based — perfect for all kinds of intimacy.
• Created with intention: Every decision, from packaging to formula, is designed with real people in mind
  

The bigger picture 

This is just the beginning. I’m not just launching a lube — I’m launching a conversation. A community. A brand that says, “Pleasure is self-care.”

I’m so excited to build something that makes people feel good, confident, and comfortable in their bodies.

Come Along for the Ride (It doesn't need to be rough)

If you’ve ever felt like the intimacy aisle wasn’t made for you, you’re not alone. And if you’re curious, excited, or just want to see what this journey brings, I’d love for you to stick around.

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Thank you for being here and supporting. It means everything.

— Lula 🤍